Casino M8trix

Promoting the sanctity of game night

 

A full story 360 campaign

Our longest-standing client, Casino M8trix, keeps us focused on the important things—like how playtime promotes a happy life. Throughout the past several years as the casino’s social media and branding agency, we developed smart strategies and countless pieces of fun content, spotlighting the experiential thrill that a deck of cards can bring. Take for example this “Guy’s Night” campaign we did for them in 2015. But in the wake of the pandemic, our focus shifted to how we could bring people back to the games they love.

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To do this, we launched “Everything is Better at Casino M8trix,” a new tagline and campaign that gave us the flexibility to shine a spotlight wherever fun was being had inside the casino. Using “Everything” as a stand-in, we swapped in day-to-day activities like “Watching the Game,” “Small Talk,” “Getting Your Steps In” and many more to illustrate that even the smallest activities can be outrageously enjoyable once you're inside the casino. “____ is Better at Casino M8trix” is a framework big enough to promote anything and everything.

 

Casino M8trix is an experience: The shuffling of cards, the roar of a winning table, the electricity of possibility. But it can also be intimidating, especially for people unfamiliar with card games and betting. To promote the fun and excitement—and temper the anxiety of any first-timers—we developed a robust content strategy that specifically targeted gaming opportunities, education, lifestyle and restaurants. Combined with new and rotating weekly and monthly promotions, Casino M8trix’s social feeds are packed with engaging content that brings the space to life and creates that all-important FOMO.

 
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We didn’t want to leave anything to chance, even when promoting a casino.

So, to educate newcomers and stay top-of-mind with veteran card players, we developed Casino M8trix Card Academy, a series of explainer videos featuring M8trix dealers teaching game strategy, betting tips and gaming 101.

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