Iskra
Pioneering play on Web3
Brand development
The race to stake a meaningful claim on the Web3 frontier is officially on. Forward-thinking brands looking toward the Metaverse see a realm ripe with opportunity.
Iskra is a new, global crypto-based gaming platform based in Korea. They tasked Lemonade with articulating, branding and positioning their exciting vision to be a premier destination for players, developers and investors exploring the thrill and opportunity of Web3 gaming.
After conducting an in-depth audit, we developed Iskra’s visual brand language, beginning with a logo in the shape of an elegant, abstract flame that drew inspiration from the word Iskra, which translates to “Spark.”
The two flames symbolize the union of the gaming and investor community. We distilled their bold premise into a new tagline, “The Future of Play,” which differentiates Iskra from legacy entertainment brands and positions it as a disruptor sparking the next evolution in gaming.
We held a tone-of-voice workshop with a wide cross-section of the Iskra team, using classic and modern pop-culture reference points, and discussed imagery, musical tracks and celebrities to further define their personality. This work is foundational to understanding how they wish to communicate with their core audiences, but also why.
This process allowed us to define their purpose, vision and mission statements and develop the core values that form the basis for all of their communications. Iskra’s core values are:
1. Celebrate Community
2. Open Doors
3. Champion Games
4. Reward Play
These values also defined the next step in our process: Design.
Design selection: Isometric style with modern character illustrations in futuristic gaming scenarios.
Ultimately, this design won out by incorporating the futuristic design cues we saw in others. It also feels like a playable video game, which excited the team. We ideated several scenarios to illustrate the values of the community in a playful and aspirational way, hinting at the fun and creativity Iskra expects their platform to generate.
Lastly, we worked with Iskra to create the look of their Pioneer NFT, which is issued to early investors who want to hold a financial stake in the new gaming experience.
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