Strategy

Create a roadmap to ROI

Strategy precedes results

Behind every great brand success story is a team of smart strategists. With experience as the preferred strategy marketing agency for some of the most recognizable brands in the world, and some of the more buzzworthy start-ups in Web3 and beyond, Lemonade knows what it takes to nail those KPIs. Whether you’re preparing for the launch of a new product or a new round of funding, Lemonade has the strategic chops to map out the most effective route to success. 

Lemonade’s variety of expertise and experience covers strategies including branding, social media, influencer marketing, SEO and paid media, and so much more. If you’re ready to map out your path to success, get in touch!

Reach further with strategic thinking

A strategic marketing agency is essential

Every great viral marketing campaign is born from behind-the-scenes strategy. Analysis, planning, ideation, creative, production, execution—all of these steps inform the final product. By hiring a strategic marketing agency, brands can better ensure that those steps align to a campaign goal, or “north star.” If you’ve found yourself asking any of the following questions, than a strategic marketing agency is right for you:

  • How do I know if organic and paid social media efforts are impactful?

  • What are best practices for aligning brand ambassadors with our marketing?

  • I’m launching a new brand/product—where do I begin?

  • What marketing collateral do I need to prepare for the next round of funding?

  • Does OOH marketing make sense for my brand?

  • Am I targeting the key demographics for our brand?

  • How do we optimize our brand messaging for greatest results?

  • What marketing strategy ties all the pieces together?

These are just a short-list of common questions that lead brands to seek out a strategic marketing agency. As collaborators and creators of high-visibility strategies for a variety of companies—from traditional entertainment to Web3 gaming—Lemonade offers an exhaustive selection of strategic services to meet every need.

Lemonade strategic marketing agency services

Strategic services that deliver results

Lemonade creates successful campaign architecture by intrinsically understanding the target demographics' needs, desires, and oppositions, knowing where the optimum product/market fit lies, and using data-backed methodologies to form a loop of continuous iterations and optimizations. By hiring Lemonade as your strategic marketing agency, you’re getting extensive experience working with some of the most recognizable brands. Additionally, Lemonade’s capabilities extend well beyond strategy, and can easily be integrated into your campaign needs at any point in the funnel.

  • Lemonde creates full-funnel digital campaigns from five to seven-figure budgets utilizing paid, earned and owned channels, including:

    • SEO For Content

    • Paid Media

    • Organic Media

    • Digital Creative

    • Storefront Search Optimization

    • D2C, Awareness, User Acquisition and Education Campaigns

  • Big names can add a boot to your campaign, making them a valuable strategic tool. As a strategic marketing agency, Lemonade gives brands options that most other agencies can’t deliver. Lemonade has worked with everyone from micro-creators to global superstar celebrities, managing the entire relationship including:

    • Sourcing

    • Negotiations

    • Legal

    • Message Development

    • Content Creation

    • Paid Amplification

    • Press

  • Lemonade combines strategic insight with a network of media contacts to manage the creation and placement of paid content that is optimized to deliver campaign KPIs. Lemonade can help expose your brand to new audiences, as well as new content or amplification opportunities. Lemonade has planned media that received billions of engagements across all major platforms, both traditional and digital, including:

    • Display

    • PPC

    • Paid Social

    • Location-Based Ads

    • Digital Video

    • OTT

    • Broadcast

    • Print

    • OOH

  • As a strategic marketing agency, Lemonade’s expertise runs deep with social media and community management, and has helped grow brands such as IMAX and Square Enix. Whether you’re a branded house or house of brands, Lemonade will enhance your social strategy, including the adoption of paid search, ads and beyond.

    • Cross-Platform Strategy

    • Content Calendar Creation & Reporting

    • Tone of Voice Development

    • Social Playbook and Verbal Identity

    • Video Creation & Editing

    • Collaborations with Influencers

    • Daily Community Management

  • Most consumers these days are looking for authentic connections, and there’s no more effective way to create that than with epic IRL experiences to build life-long memories and relationships. As a strategic marketing agency, Lemonade has created epic IRL experiences enjoyed by thousands, including:

    • Brand Activations

    • Conference Experiences

    • Events

    • Stunts

    • Metaverse Engagements

    • 4D Blended Experiences (Phygital)

Lemonade delivers the ROI

Lemonade has worked as the preferred paid media agency for exciting brands around the world. With a focus on creating paid media strategies hand-in-hand with creative, impactful work is the norm.

MANTA

Lemonade helped launch Manta, a Korean webcomics publisher, in the United States by starting with a massive paid OOH takeover in New York City’s Times Square.

ISKRA

From brand building to product launch, Lemonade created a strategic approach that connected this exciting new gaming platform to its key audiences.

The Lemonade difference

A strategic marketing agency with a clear advantage

CULTURALLY RELEVANT

Lemonade pushes to build truly authentic relationships and brand communities, where fans are optimistic about the companies they love.

CREATIVE IMPACT

Lemonade has a high-impact, in-house creative production team that creates impactful content designed to build connections and create memorable branded experiences.

EXCLUSIVE ACCESS

Lemonade’s diverse subject matter experts (Web3, entertainment, Fintech and more) provide invaluable access to insights on industry and consumer behaviors, while relationships with influencers, A-List celebrities and creators helps brands access the next level exposure.

WEB3 SAVVY

Blockchain technology is here to stay and Lemonade has created positive experiences for both consumers and brands looking to thrive in Web3.

How Can Lemonade Help?

Lemonade is here to help. Ready for a conversation? Let’s start one today. View a quick rundown of Lemonade’s entire service list:

  • Creative Strategy

    Brand Identity

    Branded Content / Original Content

    Video Production

    Photography

    2D & 3D Animation

    Design & Illustration

  • Paid Media & Partnership Strategy

    Paid Media Planning & Buying

    Influencer Mgmt

    Brand & Product Integrations

    Celebrity Partnerships

  • Social Strategy

    Organic Social Mgmt

    Community Mgmt

    Social Content

    Trend Monitoring

Ready to drive your brand's growth?