Lemonade Blog

Project Management Tips: Create Better Communication in Remote Work
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Project Management Tips: Create Better Communication in Remote Work

Project management has always been an important topic for us at Lemonade, but with the recent push to remote work, a new premium has been placed on remote communication. How can project managers bridge distances and empower their teams’ and clients’ successes?

We’ve had people ask us what our secret is at Lemonade, how we manage to turn around quality work on schedule and without drama but, the truth is, there are no shortcuts or hacks for project management. There are only people and tools, and the tools only exist to enable the people to do their best work.

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Lemonade’s State Guide
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Lemonade’s State Guide

At Lemonade, after COVID we made the decision to go 100% remote. It keeps us agile, it gives us a greater diversity of perspective, and it ensures we can truly hire the best people out there, not just the ones who are close by.

But it also means that, wherever you are in the country (and beyond), chances are you are not too far from one of us since we are most everywhere. And boy, do we have some opinions about where we live.

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How to Prepare for a ‘Post-Covid’ Conference in 2022
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How to Prepare for a ‘Post-Covid’ Conference in 2022

It’s time to cram enough clothes for four days into a carry-on garment bag and, if it’s your aesthetic, remind yourself how to tie a tie again! That’s right, from New York to Orlando, Atlanta to Chicago, and everywhere in-between, work conferences are back!

Despite the anxiety this inspires for many people, conferences are full of professional opportunities and, after roughly two-and-a-half years, all of us could use some in-person networking.

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Performance, Meaning, and Authenticity in 2022 Pride Marketing
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Performance, Meaning, and Authenticity in 2022 Pride Marketing

This year, Pride feels different, right?

It’s always been a time to celebrate our progress, to reaffirm our commitments, and to look forward to a more perfect world. But it’s also a time for honesty, and there’s no reason to demure or sugarcoat this: At this moment, our political ecosystem is again making life very difficult for LGBTQ+ people, as growing waves of anti-queer sentiment crest and crash across the country. Queer people feel it, their allies feel it, and it’s genuinely getting scary out there.

Against this backdrop, Pride feels more contentious and dangerous, and that makes it all the more necessary.

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Web3 Marketing in the Metaverse 101
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Web3 Marketing in the Metaverse 101

As the world fully immerses itself into a digital universe, opportunities for the metaverse and other Web3 marketing are on the rise. Gradually, brands are entering the digital universe; poking around and testing new ideas. As of now, it’s all very fresh, which means the time is ripe for learning, experimentation and making a splash.

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What is the Creator Economy?
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What is the Creator Economy?

Since the emergence of COVID-19, the creator economy has rocked our world. Even if you’ve never heard of the creator economy, you've likely experienced it.

The creator economy is a revolution of creators spanning from influencers to video gamers to digital architects. Instagram, Patreon, Twitch, and endless other digital platforms have been the gateway to macro-influencers. From brand ambassadors to sponsorships to partnerships, the great love story between brand and creator is a match made in financial heaven.

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Launching the Future of Web3 Gaming: Iskra Case Study
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Launching the Future of Web3 Gaming: Iskra Case Study

Iskra is an upcoming Web3 game community platform leveraging next-gen blockchain technology to offer a fresh take on the relationship between players and video game studios. If you were to only catch the most basic explanation of their brand, you might think they’re just another crypto gaming outfit trying to turn a buck on play-to-earn games. That couldn’t be further from the truth, which is why Iskra was on the hunt for an agency to help them launch their new vision for Web3 gaming and make them stand out from their inferior competitors who dominated the space.

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7 Web3 Companies You Need to Know
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7 Web3 Companies You Need to Know

For those who are trying to catch up to this rapidly growing space, here’s a quick primer: Web3 is a decentralized version of the internet based on blockchain technology, especially cryptocurrency. This next iteration of the internet will refocus the power from major corporations to individual influencers and pioneers (more on that in a bit).

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Are Boutique Marketing Agencies Better Than the Big Agencies?
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Are Boutique Marketing Agencies Better Than the Big Agencies?

Is Bigger Always Better?

Not necessarily. When it comes to large ad agencies, you might spend big bucks for a lackluster experience.

More and more, brands are enlisting smaller, boutique agencies to drive their advertising campaigns. With small agencies, companies can reap the benefits of more creative and strategic experiences. These small agencies have gold ribbon teams that can walk your walk. They learn your language and help elevate your company to the next level.

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Top 5 Design Mistakes and How to Fix Them
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Top 5 Design Mistakes and How to Fix Them

Design can unlock a universe of imagination and unlimited creativity. But if done poorly, it unlocks a universe of frustration and dismay. As professionals, we want to excel and inspire. But success doesn’t bloom without a few bumps along the way.

Here, we’ve collected five common design mistakes and what you can do to avoid or fix them. Remember: Better design makes for a better world.

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The Best Memes of 2022 (So Far)
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The Best Memes of 2022 (So Far)

Memes have become the lifeblood of online discourse and our emotional comfort during times of distress…often caused by online discourse. Memes aren’t fading, they’re scaling up. From Kanye to the Super Bowl, to that slap heard across the universe, 2022 is coming in hot.

A few Lemonade team members gathered around to discuss the newest wave of viral memes. Here is our list of top memes of 2022—so far.

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The Great Resignation Inspires Individuals to Work on Their Terms
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The Great Resignation Inspires Individuals to Work on Their Terms

If you’re a seasoned “9-to-5er,” The Great Resignation has been heard in whispers amongst colleagues and friends on Zoom meetings.

The pandemic led to a windfall of unprecedented changes: mask mandates, working from home, an upsurge in bread-making ingredients—some of these changes were enduring, like the loss of jobs. But the pandemic introduced an overdue benefit: The Great Resignation.

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