Entertainment
Creating culture that pops
It’s all fun and games
A fresh and focused approach
Lemonade is an entertainment marketing agency run by pop-culture junkies, movie buffs and music heads. If it’s entertaining, we’re here to help you deliver it to the masses. From movies to gaming, IRL to AI and Web3, we partner with some of the hottest brands in worldwide entertainment to promote the next big thing on everyone’s minds.
We are a full-service entertainment agency
At Lemonade, we’re more than a collective of culture connoisseurs: We’re a creative and strategic entertainment marketing company of forward-thinking experts experienced in developing and executing integrated, full-service campaigns for the hottest brands in the world. That means access to the biggest celebrities, influencers and creators. Social media and/or Web3 strategies customized around your goals. Unrivaled insights and recommendations from our subject matter experts.
You name it, we’ve got it. Just ask our partners.
The work
What can an entertainment marketing firm do for you?
Entertainment marketing is about more than just being the loudest, shiniest, buzziest thing on social media feeds. From our experience, brands stand apart by building authentic relationships, developing emotional connections and telling compelling stories. That’s the secret sauce that helps every strategy sing. And wouldn’t you know it? It’s our bread-and-butter.
At Lemonade, we deliver results by helping brands establish long-tail connections with audiences through amazing creative and strategy. That means consumer brand affinity keeps paying dividends long after the campaign is over.
In entertainment marketing, the company that you keep says a lot. Check out some of our recent work with traditional and Web3 entertainment partners.
Driving customer acquisition
SLING TV ➔
Socially impacting
the big screen
IMAX ➔
Setting a global
stage for webcomics
MANTA ➔
Preserving the
sanctity of game night
CASINO M8TRIX ➔
The Lemonade difference
An entertainment marketing firm that creates authentic relationships with disruptive brands
CULTURALLY RELEVANT
We build authentic communities where consumers are excited about brands as they flourish at the center of the cultural zeitgeist.
CREATIVE IMPACT
We’re brand storytellers who build affinity with sticky content. We offer in-house production, influencer marketing, creator in residence packages, and experiential marketing around the world.
EXCLUSIVE ACCESS
With our wide range of subject matter experts (Web3, Gaming, Entertainment) and access to A-List celebrities and deal-makers, we excel at bringing intentional virality to campaigns.
We have influence
When it serves a strategic purpose, we tap into our relationships to complement the work
Cristiano Ronaldo x Garena Free Fire
We partnered with gaming studio Garena to introduce Cristiano Ronaldo as the global brand ambassador for its mobile battle royale game Free Fire. The partnership marked one of the most significant mash-ups within the gaming industry, uniting the largest mobile game on the planet with the global sporting celebrity.
Snoop Dogg x Garena Free Fire
After the overwhelming reception from the Ronaldo x Free Fire partnership, we leaned into our relationship with world-famous Snoop Dogg to continue the success. The result was “12 Days of Snoopmas,” an IRL and online activation that included Garena Free Fire, Dash Radio and charitable organization Gamers Outreach.
How can Lemonade help?
We are your brand’s best ally
Do you want a billion TikTok impressions? Need to build hype around your movie, game, series or comic? How about some expert know-how around creating campaign buzz with the perfect celebrity pairing? As an entertainment marketing agency, our strategy-led creative connects brands to the pop-culture conversation. Let’s start one today. How can we help as your preferred entertainment marketing agency?
CREATIVE
Creative Strategy
Brand Identity
Branded Content / Original Content
Video Production
Photography
2D & 3D Animation
Design & Illustration
AMPLIFICATION
Paid Media & Partnership Strategy
Paid Media Planning & Buying
Influencer Mgmt
Brand & Product Integrations
Celebrity Partnerships
EXPERIENTIAL
Experiential Strategy
AR/VR
Events
Metaverse Experiences
SOCIAL
Social Strategy
Organic Social Mgmt
Community Mgmt
Social Content
Trend Monitoring