Video games need players

Build hype, player base, anticipation, and community

Trusted by some of the largest brands in the world.

As a video game agency, we know the gaming sector is extremely competitive and increasingly fragmented—the tidal wave of content from streaming platforms and social media only adds to the noise.

So how do we make your brand stand out?

By creating big ideas for gamers, by gamers. We tap into a passion for gaming and leverage our award-winning creative and strategy teams to design 360 campaigns for traditional platforms and new spaces like Web3 and the blockchain. From launch content that creates a splash to unique experiences that deliver surprise and delight, we are a video game marketing agency that knows what gamers want because we are gamers.

Lemonade has developed truly integrated teams and services to support your entry into this space. Here’s just some of the company we keep:

Our Services

A video game marketing agency that boosts performance.

Our team of gaming and entertainment experts specialize in building strategy and original content that’s designed to grow hype and increase user acquisition. As a video game agency, we combine lifestyle marketing with proprietary techniques to build authentic connections between brands and their players.

Creative

Creative Strategy
Brand Identity
Branded Content / Original Content
Video Production
Photography
2D & 3D Animation
Design & Illustration

Campaign Tools

Our value-add as your game marketing agency begins with unlocking real-time campaign insights using our suite of proprietary reporting tools. Our tools arm your campaigns with the ability to forecast challenges, overcome obstacles and come out on top. Our toolset includes the following live dashboard features:

Cost and data aggregation on one dashboard
Real-time source-level LTV predictions
Omni-channel automated bid management
Optimization impact analysis
Automation rules
Performance monitoring
Bid history
Supply groups
Email notifications
Target micro-strategies

Social

Social Strategy
Organic Social Mgmt
Community Mgmt
Social Content
Trend Monitoring

Experiential

Experiential Strategy
AR/VR
Events
Metaverse Experiences

Amplification

Paid Media & Partnership Strategy
Paid Media Planing & Buying
Influencer Mgmt
Brand & Product Integrations
Celebrity Partnerships

We work hard and play games.

Lemonade’s history of work as a preferred video game marketing agency includes partnerships with iconic companies like Square Enix, and trailblazing Web3 start-ups like Iskra and Dapper Labs.

We’ve leveraged some of the brightest stars and influencers to create impact prior to launch, build and sustain communities online, and hit campaign benchmarks along the way.

Our family of partners and our in-house team comprises strategists, designers, content producers, game developers and Web3/ blockchain experts working in collaboration to bring big ideas to life.

Global Games. Universal Appeal.

Drink in some of our freshly-squeezed client work.

At Lemonade, we scale brands with fresh thinking and authentic relationships. It’s what we do. We’re a seasoned team of strategists and creative heavy-hitters, and we move faster and with more impact than the big shops. Our collaborative approach, sharp execution and full-service capabilities are why clients consider Lemonade an irreplaceable resource.

Click the case studies to explore our range and results.