Plug into your gaming audience to level up your brand

We help non-gaming brands build awareness and audience by tapping into the gaming community

How do we help non-gaming brands level up in the gaming space?

Here are some suggestions to get the conversation started:

Influencer Collabs
Partner with popular gaming influencers to promote non-gaming products. These influencers can create engaging content that showcases the brand's products in a relatable and authentic manner, helping to build trust and reach within the gaming community.

In-Game Advertising
Develop in-game advertising campaigns that seamlessly integrate non-gaming brands into popular games. This can include branded items, billboards, or sponsorships within the game, providing high visibility and interaction with a captive audience.

Esports Sponsorships
Sponsor esports teams, tournaments, or events. This not only increases brand exposure but also aligns the brand with the excitement and competitive spirit of gaming, appealing to the passionate and engaged esports audience.

Creator In Residence: Custom Content Creation
Produce gaming-themed content, such as YouTube videos, Twitch streams, or social posts, that features non-gaming products in creative ways. This content can highlight how these products fit into the daily lives of gamers, making them more appealing and relevant.

Community Engagement
Organize and participate in gaming community events, such as online tournaments, live streams, or charity events. Engaging directly with the gaming community through these activities can help build brand loyalty and establish a strong presence within the gaming culture

Like some of these ideas? Let’s chat.

Lemonade has developed truly integrated teams and services to support your entry into this space.

Our Services

A video game marketing agency that boosts performance.

Our team of gaming and entertainment experts specialize in building strategy and original content that’s designed to grow hype and increase user acquisition. As a video game agency, we combine lifestyle marketing with proprietary techniques to build authentic connections between brands and gamers.

Creative

Creative Strategy
Brand Identity
Branded Content / Original Content
Video Production
Photography
2D & 3D Animation
Design & Illustration

Campaign Tools

Our value-add as your game marketing agency begins with unlocking real-time campaign insights using our suite of proprietary reporting tools. Our tools arm your campaigns with the ability to forecast challenges, overcome obstacles and come out on top. Our toolset includes the following live dashboard features:

Cost and data aggregation on one dashboard
Real-time source-level LTV predictions
Omni-channel automated bid management
Optimization impact analysis
Automation rules
Performance monitoring
Bid history
Supply groups
Email notifications
Target micro-strategies

Social

Social Strategy
Organic Social Mgmt
Community Mgmt
Social Content
Trend Monitoring

Experiential

Experiential Strategy
AR/VR
Events
Metaverse Experiences

Amplification

Paid Media & Partnership Strategy
Paid Media Planning & Buying
Influencer Mgmt
Brand & Product Integrations
Celebrity Partnerships

Work hard, play harder

Lemonade’s history of work as a preferred video game marketing agency includes partnerships with iconic companies like Square Enix, and trailblazing Web3 start-ups like Iskra and Dapper Labs.

We’ve leveraged some of the brightest stars and influencers to create impact prior to launch, build and sustain communities online, and hit campaign benchmarks along the way.

Our family of partners and our in-house team comprises strategists, designers, content producers, game developers and Web3/ blockchain experts working in collaboration to bring big ideas to life.

Global Games. Universal Appeal.

Drink in some of our freshly-squeezed client work.

At Lemonade, we scale brands with fresh thinking and authentic relationships. It’s what we do. We’re a seasoned team of strategists and creative heavy-hitters, and we move faster and with more impact than the big shops. Our collaborative approach, sharp execution and full-service capabilities are why clients consider Lemonade an irreplaceable resource.

Click the case studies to explore our range and results.