Web3 Marketing
Marketing in the age of blockchain technology.
A Bold Perspective
A Web3 marketing agency committed to the long run.
At Lemonade, we believe the emerging blockchain space has massive potential to disrupt every facet of our economy. It’s a matter of when and how, not if. We strive to be bold with our campaigns and develop long-term growth and sustainability for everyone involved. What does that mean for you? As a world-class Web3 marketing agency, we’re here to help you figure out how to become a market leader in the next digital revolution, which is already underway.
Strategies and Frameworks
Trusted by some of the largest brands in the world.
As a Web3 marketing agency, what do we bring to the table? Integrated, full-service campaign support, comprehensive blockchain insights, crypto and NFT expertise, and a stable of subject matter experts who understand how to build a brand in the fast-paced environment of Web3. As you consider who your guide will be on this Web3 journey, ask yourself the following questions:
Do they know how to build brands?
Do they know how to authentically navigate this culture and community?
Do they understand marketing, social media trends, and techniques?
Can they tell complex stories and develop compelling narratives around your offering?
Do they understand the technical and constantly evolving space that is Web3, crypto, NFTs and blockchain?
Or, are they really just a few guys who know how to put a Discord together and ride the wave until the hype train dies out and you are left wondering why you ever got into this in the first place?
Lemonade is a Web3 marketing agency with truly integrated teams and services to support your entry into this space. Here’s just some of the company we keep:
We’re Different
We’re big-picture thinkers who value brand over buzz, community over cash, and HODLers over hype.
What is Web3?
As the next step in the evolution of the internet, Web3 is where we’re heading. So, how is it different from the internet of the last 20 years? Web 2.0, which began in the early 2000s, prospered and proliferated around social interaction and collaboration, mostly driven by user-generated content.
Web3 is built around a backbone of blockchain technology, and will focus on core tenets of digital ownership for both creators and participants, AI integration, decentralization and the democratization of information.
Who’s on board?
As a full-service Web3 marketing agency that’s mapping moves for the Metaverse and building out blueprints for the blockchain, we’re an essential partner for emerging companies in search of their audience, and established brands repositioning for Web3.
BRANDS
Emerging brands, established Fortune 500s, celebrities or creators/distributors of IP looking for endemic marketing solutions that leverage Web3 technologies to fuel future-proof growth.
GAMING
Blockchain gaming, play-to-earn and emerging GameFi models will benefit from our Web3 marketing agency expertise and experience with top-tier AAA publishers like Square Enix.
DEFI
We help exchanges, financial products and on/off ramps grow adoption and make crypto more accessible to the masses.
NFTS
We’re into building long-term relationships, especially with NFT projects that offer meaningful utility to their communities. If you intend to run your NFT projects like a company, we want to work with you.
Learn more about the benefits of NFTs in our Ultimate NFT Brand Marketing Guide.
YOU
Whether you fit into these categories or not, Web3 is the next digital platform for long-term brand-building and commerce. As your Web3 marketing agency partner, we can connect your brand, product, initiative or movement to the people who matter most.
Our Services
The tools to build your brand.
We blend creativity, strategy and real-time data analysis to drive growth for your business. So, whether you’re an emerging brand looking to expand your reach, or an established brand seeking new ways to engage your customers, let us show you how our holistic approach makes us the agency partner that is right for you.
INTEGRATED CAMPAIGNS
From day one, you get to decide if your project can become a real brand or a flash in the pan. Our integrated teams tackle the holistic planning that our clients often can’t—collaborative, research-backed strategy that can scale your brand to the intersection of culture and commerce.
Services (Upfront):
Blockchain Education & Consultation—Learn when, how and if your brand should get involved in the space.
Market Research & Digital Audit
White paper & Pitch Materials Development
Campaign & Go-to-Market Strategy
Roadmap Feedback
NFT, IDO & Various Launch Strategies
Technical Vendor Selection & Introductions
SOCIAL
Our process for social and community management consistently monitors trends, curates opportunities and plans effective day-to-day communications to create ongoing interest in your brand. This is by far one of the most important components for success in the Web3 space.
Services (Upfront or Retainer Based):
Social Media Planning & Management
Community Management (all social channels, including Discord setup & management)
Trend Analysis
Social Content Brainstorms, Planning & Production
Channel Growth & Amplification Tactics
CREATIVE
Our value-based approach to storytelling is informed by relevant trends and a consistent feedback loop. We believe that giving your customers respect, supporting their cause and empowering them with great content will create loyal evangelists in return.
Services (Upfront or Retainer Based):
Concept Development & Ideation
Brand & Verbal Identity
Design & Illustration
Video Production: Digital & Social Content, TV Commercials, Branded Content & Documentary Shorts, Podcasts
Photography
2D & 3D Animation
OOH / Billboards
MEDIA
Paid media and influencer amplification look different for blockchain companies. Our team has documented the ins and outs of each platform’s restrictions, built relationships with well-known influencers and created hybrid models that allow you to scale paid even as the market learns to accept blockchain advertising.
Services (Upfront or Retainer Based):
Influencer Marketing & Management
Talent Partnerships & Celebrity Endorsements
Media Planning & Buying: Paid Social, Programmatic/Display, Digital Takeovers, TV, OOH
Marketing Funnel Creation
Data & Analytics Retainer
Building community around crypto.
SALT ➔
Pioneering play
on Web3.
ISKRA ➔
Bringing the world’s most downloaded mobile game to the States.
FREE FIRE ➔
Socially impacting the big screen.
IMAX ➔
The sanctity of game night.
CASINO M8TRIX ➔
